Nike Still #1 in 2024 — How Shein’s Fast-Fashion Play is Closing the Gap on Adidas and Reshaping Sportswear by 2026
Nike led global apparel revenue in 2024, Adidas follows — but Shein’s ultra-fast, data-driven model is stealing share. Read revenue breakdowns, why Shein is winning, and what 2026 may look like.
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6 months ago